Finding your own style is a life-long process. As you change, so does your sense of style. Everyone has their own style but not everyone knows it, so it sometimes needs some encouragement to come out and shine.
If you want to know that how to find your own style then our team at Yayukata love to help you. Watching someone go from off the shelf, unoriginal clothes to their own choice of incredible threads is very satisfying. With this in mind, we designed our collection so anyone can come along and get an entire new look in one go. Everything should fit together so you can have the confidence to pick anything you like and know it will look fantastic.
Discovering your own style is an amazing process. You learn to rely less on your head and more on your heart. Thinking about the price, about what you wanted before you started shopping, or what someone else suggested drowns out the signals you get from your body, which are usually getting it right. When you see something and without thinking about it, you like it, you’ve discovered something that is in your style.
It’s that “gut feeling” that we listen to. Your brain does all its work in the background, so if you get that feeling that that particular hoodie is the one for you, but you can’t figure out why, it’s just a different way for your brain to tell you it’s the one to get. It’s easy to get bogged down in thinking, so we say: go for it.
Have you ever spent an age picking the right piece of clothing, only for it to be the wrong one? It’s that process that gets in the way of discovering your own style. And that’s what it’s all about: your own style. There is no point in looking like someone else, they are someone else!Streetwear is about individuality and self-expression. It’s about not following the herd. With Yayukata’s collection, you can feel confident in expressing yourself with the clothes and accessories you really like, not what everyone else wears.