Socks: A practical item or an often-forgotten fashion item?


I’ve never seen a hot debate about socks before but whenever I’ve noticed people wearing socks, I have realized that they often fall into three camps. Firstly, there’s the person who sees socks as a way of keeping feet warm and footwear comfy. This person might not even wear socks that match! The second type is someone who makes an effort to choose nice socks that perhaps maybe even match an outfit in color or style. The third type chooses socks as a fashion item.

socks serving a function

Socks serving a function

All socks need to be comfy but they also serve a function. Socks help to soak up perspiration. Feet actually produce as much as a quarter of a pint of sweat every day! Having comfortable and absorbent socks is a must for most people! As well as being functional, however, you can have fun with your socks.


Socks as a fashion item

Socks as a fashion item

Aside from being functional, many people choose socks for fashion reasons. Whether that’s a simple and subtle mention of a designer or just to give your look the edge. Bold colors can make an impression on others or could just offset a boring suit.


socks as a statement

Socks as a statement

For some people, socks are a great way of making a statement that isn’t as obvious as putting a message on the front of a t-shirt. Yayukata have some great statement socks! These violence socks are really eye-catching! You need to make sure you get them on the right feet though! If you want something more obvious, these urban streetwear socks will certainly leave mouths open! I love how they’re so simple yet so in-your-face with their message. Less controversial, however, are Yayukata’s "NEON FLAME" socks. Imagine wearing these with a pair of plain shorts!

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COVID-19 – Is Online Shopping Still Safe?

What YAYUKATA does to protect its customers and employees 


As nothing in this world is more valuable than health, we at YAYUKATA are following strict guidelines to ensure the safety of both our employees and customers.


  • Every one of our employees is undergoing a health check each day before work begins.

  • All of our clothing is stored in airtight plastic bags and even the bag is never touched with bare hands

  • All employees are wearing breathing masks and latex gloves


Is it possible to get infected by COVID-19 when I receive a parcel?

The virus can live on Surfaces for up to 72 hours, which is less than our average international delivery time. It therefore is highly unlikely to transmit the virus over the postal way. 


Is online shopping in general still safe?

During this time, daily social interaction should be kept at minimum to avoid infection and spread of the disease. While shopping at a local store may be unavoidable at some point (food, meds). We suggest staying safe at home and buy those things online that can be bought online, as it will minimize the risk of exposure to the virus.


Are the current international pandemic prevention measurements having an impact on the delivery speed?

We confirm that in some cases for orders to countries on lock-down like Italy for example, the delivery time may be extended by 1 to up to 2 weeks.



All information displayed is up-to-date latest edit: March 2020


If you’d like to know more about how YAYUKATA helps fighting COVID-19, feel free to reach out to us under at any time.

Why The Baseball Cap Became A Fashion Item


It’s considered a fashion item as well as protective item against the elements, but what is the history of the trusty baseball cap? Let’s find out!

History of Baseball Caps



The first baseball caps were worn in the 1860s by the Brooklyn Excelsiors. This was an amateur baseball team that was founded 6 years earlier. The baseball cap they wore became known as the “Brooklyn-style” baseball cap. It became popular in the mainstream around the turn of the century. The modern baseball cap came about in the 1940s. The brim was stiffened with a latex rubber and the hat had more structure, overall. From the 1970s onwards, baseball caps stopped being sold in hat size measurements and became available in a one-size adjustable cap.

 Types of Baseball Caps

Types Of Baseball Caps


Nowadays, there are many different types and styles of baseball cap. Obviously, they’re still used for baseball, but they are also used for the sole purpose of fashion too. Let’s have a look at the 4 most popular types of baseball cap:


Adjustable hat – this is an unstructured hat with a low profile. It is adjustable and has a curved brim. It is adjustable with Velcro.

Fitted hat – this can have either a flat or curved brim. It is a high-profile and structured hat. You can’t adjust this hat.
Flexifit hat – this can have either a flat or curved brim. It is a high-profile and structured hat. It is adjustable with elastics.
Snapback hat – this has a high profile and a flat brim. It is adjustable with a snap closure.


 Fashion Caps

Fashion Caps


Yayukata has some really funny fashion-statement caps. These are reminiscent of logos that we all know but with a humorous twist. This WTF cap makes a bold statement but is also a quirky and funny take on a well-known logo. Similarly, this “Fed Up” had will surely get your friends talking and joking with you! Finally this “dat way” makes fun of a well-known sandwich chain!

Why Every Wardrobe Needs A Windbreaker




What is a windbreaker?


The clue is in the name! A windbreaker essentially protects you from the wind. They’re also more than that though. Most windbreakers protect you from light showers whilst others are capable of being even more waterproof. They are great because they are lightweight and suitable for the warmer months when you just need minimal protection.  Windbreaker jackets are often made from a shell material, which helps them stay lightweight. They usually have 2 layers, an outer windproof layer and a softer inner layer. You might hear a windbreaker jacket being referred to as a windcheater or windproof.



Why do I need a windbreaker?


For those days when the wind is up and there’s a spot of rain, a windbreaker is a great item to have. They’re light enough to carry around over your arm should you get too hot but warm enough to protect you when it’s a little chilly out. When it’s one of those days when you can’t decide what type of coat you need, a windbreaker is usually the answer. They’re not designed to offer warmth so you won’t want to wear a windbreaker in the middle of winter. Instead, they work by preventing the cold air from the wind from cooling you down.

 what style of windbreaker should i choose

What style of windbreaker should I choose?


There are many styles of windbreaker to choose from. Yayukata has some great ones in their collection. Some have half zips like this vintage-style windbreaker. Others have full zips like the FN4 Navy Blue windbreaker. If you’re wanting a hood, this Sprint half zipper has that option and it’s also really cool with its vintage-style colors and design. They also have a reflective windbreaker that comes in pink, purple, and blue for anyone who is out and about at dusk or in the dark and wants to be seen!

Hoodies: A current fashion trend that is actually quite old!

You might think that hoodies are the epitome of fashion, comfort, and warmth in the 21st century. You won’t be wrong but, did you know just how old this fashion item is?

Hood History

Hood history

Hoods themselves are centuries old, they’re a great invention! In fact, there are traces back to medieval times in Europe. Monks wore hooded capes but so did outdoor workers. Hoods go as far back as the 12th century!


Hooded Sweatshirt

The hooded sweatshirt or “hoodie”

In the1930s, hooded sweatshirts became a sort of uniform for workers in cold factories in the U.S. It wasn’t until the 1970s that we saw the first fashion “hoodie”. It’s not often that an item stays in fashion for as long as this! Imagine wearing other 70s fashion items right now? Hoodies were a big part of the growing hip hop culture that took off in New York during the 1970s. The film Rocky was also seen as a catalyst for this garment’s rise in popularity too. There may have been hoodies in the 1970s but the name itself wasn’t popular until the 1990s.

Big Fashion House Hoodies

Big fashion house hoodies

The 1990s saw the likes of Tommy Hilfiger, Ralph Lauren, and Giorgio Armani launch hoodies into their repertoire. The hoodie has, therefore, remained a key item for people’s wardrobes across most age groups ever since.

Hoodies Today

Hoodies today

Hoodies are so popular because they’re so versatile. They offer warmth on cool days, protection from light showers, and they’re fashionable. Yayukata have hoodies that retain that 90s hip-hop feel. The YAYUKATA LM1 hoodie is a wonderfully bright hoodie that is perfect for a cool summer’s day or to add brightness to a grey winter day.  If you want something more monochrome, the YAYUKATA Ukiyo Wave has monochrome tones with a splash of red.  Finally, if you’re still loving Rocky, this YAYUKATA hoodie is a grey reminiscent of this iconic film!

5 Style Trends We Picked Up From The Street Fashion


Japanese fashion has been taking over the Western scene for years, purveying plenty of streetwear trends and designs. And when we talk of modern Japanese dressing, the elaborate stylings on the streets of Harajuku come to mind with its array of quirky individualism. Today, it’s no longer just about whimsical clothes in Tokyo. The city unquestionably has its own cool notch with smooth troupes that give real European cities a run for their money. Obviously, their style still seems to be valid to Japanese sensibilities with their particular adventurous flair. Fashion girls from each locale are patching up great closet staples to liven up gatherings that will motivate all of us to step up our street style game.


Below are five street fashion trends we love.



1. Oversized Outerwear 


The maximalist aesthetic is still dominating the streets of Tokyo. Punch up exaggerated layers of oversized outerwear with a pair of leather boots or fishnets. Besides the casual oversized jacket which might be too warm for sunny days, it's recommended to stick to windbreakers or oversized Hoodies to stand out of the crowd this summer. 


2. Pops Of Color


A moderate style has ended up being a look that is both chic and relaxed; however, blending in sprinkles of intense hues (regardless of whether it's a vivid pink or a couple of red heels) will add more spirit to your troupe.


3. Playing With Proportions


This trend focuses more on silhouettes as opposed to the size of the garments/clothes. Opt to experiment with asymmetry with unexpected textures and cohesive hues to create a look that’s easy on the eyes, but still absolutely edgy.


4. Textured Jumpsuits


Head-to-toe denim can either be a statement look or a fashion faux pas (remember Britney and Justin’s red carpet look in the ’00s?). Instead, a proper denim jumpsuit can effortlessly be re-created with a pair of wide-leg dungarees and a matching jean jacket. Style the textured look with black platform leather brogues and a dark-colored mini satchel for a laid-back look.


5. Deconstruction


Embrace a progressively trial side to styling through reclassifying cuts and outlines. An altogether cleaned look isn't generally the most ideal approach; gazing a little roughed upward and undone adds a grungy panache to any look.